Every Launch day is a special one. Even if you're launching to your friends or to a few people, take some time to enjoy the moment and to be 100% dedicated to it.
When you post your product somewhere, you'll start having some comments/remarks/feedback. It is super important to answer all of these. It's a unique moment to build some connection with your audience or your target customers, don't miss it!
In an early-stage company, the founders should be in charge of the support - all of them. Don't spend all your time doing it, but you must spend some time talking with your customers, and understand their problems.
Every time you launch your product, try to make new friends, to get new supporters.
Launching is always a moment where you get some extra exposure. It's crucial to find a way to keep in touch with all these new contacts! Follow them on social media, get their email, and join their community but stay active after the launch!
Remember:
Marketing is all about repetition!